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This blog post explores how shared workspaces are playing a key role in reshaping corporate culture by providing spaces for face-to-face interaction and physical proximity—key elements often missing in the digital era. Discover how these workspaces not only address the challenges of remote working but also serve as powerful drivers of innovation, employee satisfaction, and, ultimately, a dynamic, future-proof work environment.
The new way of working has transformed dramatically in recent years, upending the traditional office routine in favor of a reality that prioritizes flexibility, work-life balance, and hybrid models. The swift advancement of technology is reshaping our work and workplaces. With automation taking over many processes and repetitive tasks, there's a shift towards valuing the human aspects of work more—such as creativity, empathy, intuition, collaboration, and innovation. Consequently, it's essential that our workplaces evolve to nurture and support these elements.
With the obligation to work from home and the subsequent desire of employees for flexibility in their workplace, a major change occurred for many companies: they had to redefine how to cultivate their work culture and, most importantly, from where.
According to Swiss labour market expert Pascal Scheiwiller, the lack of social contact can be a burden when working remotely. "During the Covid-19 pandemic, we saw that dissatisfaction was on the rise. In the beginning, it was all still exciting," says the labour market expert. "But at some point, you get fed up and need direct exchange and physical proximity."
Companies and individuals have learned to appreciate the flexibility of remote working but also to recognize the challenges it brings, especially in terms of collaboration and maintaining company culture. This raises the question of the importance of the office: What is the significance and power of this place, and how crucial is the workplace to company culture?
As remote and hybrid working have become the norm, people are looking for workspaces that offer more than just power outlets and extra pens. In short, there must be compelling reasons for us to leave our homes.
The office must transform into a place where we can gather as a team on desired days, inspire one another, and foster a sense of "common enterprise." Individuals seek a working environment that encourages creativity, social interaction, and productivity. We desire workplaces that we look forward to visiting - places that positively influence our mood, productivity, creativity, and well-being. Companies also need to recognize that the workplace is an integral part of their corporate DNA.
Companies are increasingly recognizing the importance of the physical office for valuable social interactions, as well as for face-to-face collaboration and brainstorming. At the same time, it is rare for all employees to be in the office simultaneously or throughout the entire day, necessitating flexible solutions that aren't largely vacant most of the time but also offer sufficient space during peak periods.
In the current working landscape, shared workspaces have proven to be a real game-changer by delivering exactly what modern employees seek: flexibility, community, and inspiring places that are more than just a desk in an office.
They combine the best of both worlds—the freedom of remote working with the structure and social opportunities of an office environment. They go a step further by offering amenities and services, so companies don't have to worry about anything themselves. From networking events and fitness programs to all-inclusive service packages, shared workspaces know how to create an atmosphere where work is not only done but where innovation and creativity thrive. At the same time, they provide the spatial and contractual flexibility to adapt to current needs.
"Being surrounded by inspiring people, having the right team, but also enjoying a good time: These are all crucial factors when building a company. And that's exactly what I experienced at HeadsQuarter."
Georges Khneysser ( Founder and Chief Vision Officer, QBIT Capital)
A sense of community and networking: One of the biggest advantages of shared workspaces is that they foster a sense of community. They offer a solution to the isolation that can come from working at home.
Scalability: They allow companies to adapt their space requirements flexibly according to their current needs.
Cost efficiency: Shared offices, such as HeadsQuarter, enable companies to work in prime locations at a fraction of the cost.
Hospitality team ensures well-being: As a serviced workspace provider, HeadsQuarter ensures that teams can fully concentrate on their work.
Attractive benefits for employees: Sports programs such as yoga, boot camp, and breathwork, along with snacks and coffee, brunch, drinks receptions, and events, lead to greater employee satisfaction and help shape the corporate culture.
All-inclusive price model for all services: Cleaning, IT support, printer station and office supplies, network access, coffee & snacks, laundry service, setup and maintenance, and sports facilities including courses are all included in the price at HeadsQuarter, resulting in a hotel-like service and feel.
Shared offices offer a sensible response to current workspace requirements and promote a sense of community that is often lost in pure home office setups or in offices that are visited only sporadically and are mostly empty. Thus, they are far more than just a pragmatic solution for spatial flexibility; they represent a lively, vibrant place where people come together to work, learn, and be inspired.
Shared workspaces are not merely an adaptation to the changing demands of the world of work - they are an innovation that points the way to a future where work is synonymous with flexibility, community, and wellbeing. For organizations that aim not just to survive but to thrive in the current climate, they are a key factor in creating an attractive, dynamic, and sustainable working environment for their employees.
Quellen: https://www2.deloitte.com/content/dam/Deloitte/de/Documents/financial-services/Future%20Workplace.pdf https://www.srf.ch/news/wirtschaft/corona-und-die-arbeitswelt-der-homo-homeoffice-produktiver-aber-weniger-teamfaehig https://www.neuehouse.com/neuejournal/where-do-we-work-from-here/
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